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A law-enforced switch to new test regulations caused a major earthquake in the automotive industry. Engineers needed a new solution to access & analyze development data that would need to surpass their excel based workflow.
As a new player in the German insurtech market, Baloise tested a new angle with a fully digital insurance product. The goal was to provide a seamless and simplified quoting UX.
The Thesis work examines the usage lifecycle of digital products. While the industry focus is to create new users, the »look beyond« tries to identify meaningful touchpoints to interact with the user.
A law-enforced switch to new test regulations caused a major earthquake in the automotive industry. Engineers needed a new solution to access & analyze development data that would need to surpass their excel-based workflow.
The Thesis work examines the usage lifecycle of digital products. While the industry focus is to create new users, this »look beyond« tries to identify meaningful touchpoints to interact with the user.